Pound For Pound Challenge

During the Pound For Pound Challenge, millions of specially-marked General Mills products will carry the Pound For Pound Seal. Participating brands include: Cheerios®, Honey Nut Cheerios®, MultiGrain Cheerios®, Total®, Fiber One® (Cereal, Bars, Muffin Mix, Pancake Mix, and Yogurt), Green Giant® Valley Fresh Steamers™, Chex Mix® 100 Calorie, Nature Valley® Granola Bars, Warm Delights® Minis, Bisquick® Heart Health®, Cascadian Farm® (Cereal and Bars), and Yoplait Light® and Yoplait® yogurt. For selected yogurt products, Pound For Pound Seals will be delivered via special gold lids marked with Pound For Pound program information.

Simply Clip and Mail In Pound For Pound Seals that are delivered on product packaging and/or Peel and Mail In the special gold Pound For Pound Yoplait® yogurt lids. If you are submitting Yoplait® yogurt lids bearing Pound For Pound information, please be sure to wash your lids well and let them dry.
Put Pound For Pound Seals and/or Lids in a regular envelope, like a #10 business envelope. (Please flatten any yogurt lids being submitted). You do not need any kind of special mailer.
Please be sure to put your return address on the envelope, including your zip code. Feeding America will use that information to distribute donation money back to the food bank in your local area.
Address your envelope using the address below, apply your postage, and just drop it into a mailbox!
Pound For Pound Challenge
P.O. Box 400013
El Paso, TX, 88540-0013

For every Pound For Pound Seal and/or Lid received by December 31, 2009, General Mills will donate 10¢ to Feeding America™ up to a $275,000 maximum donation.

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