Pledge to lose weight this summer at PFPChallenge.com between May 12, 2009 – May 31, 2009.

Help Feed America. For every pound you pledge to lose this summer (up to a maximum of 50 pounds per person), General Mills will donate 14¢ to Feeding America™- enough to secure and deliver one pound of groceries to one of the approximately 200 local food banks in Feeding America’s network. $140,000 maximum donation. General Mills guarantees a minimum donation of $28,000 to Feeding America in the event that fewer than 200,000 pounds of weight loss are pledged in the aggregate by individuals who participate in this program.

The Pound For Pound Challenge is open to residents of the United States, its territories, possessions, and military bases.

Must be over 18 years of age to participate.

One pledge permitted per person.

General Mills reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the registration process or the operation of the program or website; violates the rules of the program; or acts in an unsportsmanlike or disruptive manner at any time during the event, or with intent to annoy, abuse, threaten or harass any other person. By submitting your pledge, you accept all rules and agree to be bound by the terms stated here.

Do not participate if you’re pregnant or if weight loss is not appropriate for you. Always contact your doctor before starting any weight loss program. Even if some weight loss is appropriate for you, please do not engage in excessive weight loss. The maximum number of pounds that can be pledged and ultimately counted toward the Last Chance Pound For Pound Challenge donation is capped at fifty pounds per person. Again, make sure your doctor agrees with your weight loss plan.